AddUp Appoints Rush LaSelle Chief Executive Officer of North America

LaSelle joins AddUp from Jabil and has over 25 years’ experience with rapidly advancing manufacturing systems. He has worked extensively to expand the industrial reach of production technologies in the robotics, additive and manufacturing industries, holding leadership roles with companies like Fanuc, Adept Technology, and Jabil. Mr. LaSelle joins to facilitate the company’s growth in North America, leveraging the robustness and productivity of AddUp’s metal additive solutions, to enable companies to reach their unique business objectives.

“LaSelle brings with him a powerful commitment to business transformation. His strong leadership coupled with a passion for digital manufacturing will fuel our next stage of growth in North America.” says Frank Moreau, President of AddUp. “We are confident he will propel the company’s mission to industrialize metal additive manufacturing.”

“AddUp’s commitment to safer, cleaner and more efficient manufacturing provides a foundation from which its customers can achieve the promise of digital manufacturing.” LaSelle says. “By delivering positive manufacturing outcomes using factory proven systems, AddUp is positioned to assist OEMs, especially those in regulated markets, to participate in the billion-dollar metal additive manufacturing industry. I am tremendously honored to join such a passionate team of professionals who are dedicated to the success of our customers.”

AddUp, a joint venture created by Michelin and Fives, is a global metal additive manufacturing OEM and service provider of Powder Bed Fusion (PBF) and Directed Energy Deposition (DED) technologies.