LAS VEGAS/January 4, 2023 – HyperX, the gaming peripherals team at HP Inc. revealed HX3D, a new program bringing gamers a range of ways to customize and personalize gaming gear by leveraging HP’s 3D printing technology. HyperX will showed examples of personalized keyboards, headsets, mice, and other gaming products during CES 2023. The first planned series of 3D printed peripheral upgrades are limited edition custom keycaps, designed to fit on HyperX and most other mechanical keyboards, available to consumers over the coming months.
“We know gamers love customization, spending a lot of time and effort to update all kinds of in-game items, from characters to skins to weapons and beyond,” said Daniel Kelley, global head of marketing, HyperX. “HX3D is taking this love of personalizing a gaming experience to the physical world and enabling a wide range of fun ways to update and customize our award-winning HyperX gear.”
HyperX will collaborate with game developers, esports teams, content creators, influencers, and internal creative teams to create and design fan-friendly products that can be used while gaming or collected as keepsakes or cherished collectibles.
During CES 2023, HyperX showcased its first limited edition custom keycap, based on a unique HyperX Cozy Cat design developed by HyperX, and voted on by its gaming community. HX3D products are produced on HP Inc. 3D printers as part of the growing cooperation with HP Inc., leveraging their experience and bringing synergy, innovation and color printing skills to gaming. HyperX’s personalization products are manufactured using environmentally friendly re-used powder nylon.
Additional keycap drops are planned throughout the year with design collaborations planned with creators, influencers, ambassadors, and other celebrity and non-endemic partners. With the introduction of HX3D, HyperX is bringing the next level of personalization to gaming.
Availability
The HyperX Cozy Cat Keycap will be available in the U.S. through HyperX.com in January 2023.
